By Umakant Singh
On 24 August 2011, Steve Paul Jobs resigned as CEO of the Apple, due to his ailing health involving hormone imbalance. Even though his departure was expected, announcement made much industry follower thinking, what next for Apple, how new CEO Tim Cook will manage the transition, what competitor do and take can advantage of the situation.
Born in February 24, 1955, Steve Jobs founded the company in 1976 and left the company in the mid-1980s then returned in 1997 when the company wasn't in very good shape. He was diagnosed with a rare form of cancer (Pancreatic Cancer) in 2003. He is credited for the introduction of several products that reshaped the personal technology industry and changed the way consumers use technology including the iPod, iPhone and iPad, and turned the company into the worlds biggest by market value.
Some observers expected the stock to plunge, but in fact the opposite happened. Apple shares closed at $376.18 that day. Over the next week, shares traded at $390 for three straight days. Why investors were happy with his departure and share price increased.
This can be explained as “Stock market had already priced the information of Jobs’s ill health and meaning stock price of Apple already reflected information about future departure of Jobs. The investors at stock market like certainty, by sending clear message that he is resigning as CEO, but will continue to serve as chairman of the board and Tim Cook will be new CEO, all uncertainty which raised from his taking a medical leave of absence were gone. In economics term, new information reduced unsystematic risk from the stock and boosted the share price performance. Unsystematic risk means Company or industry specific risk that is inherent in each investment. The amount of unsystematic risk can be reduced through appropriate diversification.
Stock prices are affected by many other factors. For example Apple Inc (NASDAQ: APPL) has a strong balance sheet with debt levels under control, a competitive advantage of innovative product, a dominant market position, high-quality assets, growth potential and strong operating cash flow and strong, trustworthy leadership. Steve Jobs highlights just how important strong leadership is in the eyes of investors and just how much impact management can have on the success, or failure, of a business.
One lesson for top management from Apple is that Companies should design products & services with the customer in mind and not shareholders in mind. Shareholders value is a sub product of customers value...a company has to be managed with a business and customer strategy and not a financial and shareholders satisfaction strategy.
Although most analysts expect the company to remain strong under the leadership of new CEO Tim Cook, questions remain about whether Apple can continue its track record of innovation over the long term.